Peace Out

Marco is pulling his very successful ad blocker "Peace" from the App Store:

Ad-blocking is a kind of war — a first-world, low-stakes, both-sides-are-fortunate-to-have-this-kind-of-problem war, but a war nonetheless, with damage hitting both sides. I see war in the Tao Te Ching sense: it should be avoided when possible; when that isn’t possible, war should be entered solemnly, not celebrated.

Even though I’m “winning”, I’ve enjoyed none of it. That’s why I’m withdrawing from the market.

I'm surprised he pulled his app instead of selling it (jokes).

But it seems like Marco should have had thought through all of this before he released his app. I wonder what happened. Was it just more successful than anticipated? It's going to be interesting hearing him talk through his reasoning a bit on ATP.