Jesse Itzler, talking about having a Navy SEAL come live with him and kick his ass for a month.
He would say that when your mind is telling you you’re done, you’re really only 40 percent done. And he had a motto: If it doesn’t suck, we don’t do it. And that was his way of every day forcing us to get uncomfortable to figure out what our baseline was and what our comfort level was and just turning it upside down. We all have that will. It’s just a matter of how we apply it not just to the once-a-year marathon, but to a variety of things in our daily lives.