The New Television Bundle

To some, this is extremely exciting. To others, it’s beyond frustrating. After all, wasn’t the great unbundling of television supposed to be not only liberating, but significantly cheaper? This new bundle, when you add in a few more “à la carte” options, sure seems like it will cost more money than cable television ever did.

Here’s the thing: the money argument was a red herring. It’s not about money. It’s about choice and experience and a logical way of doing things.